Talk directly with the people who execute your project. No sales reps, no hold-ups, no broken telephone, no hidden costs. Make sense?
Softfocus Ltd. was founded on the philosophy that you don't need a fancy boardroom and an army of account reps to produce strong and effective marketing materials. We've been there and done that, and we've found those things often provide no additional value and can even get in the way.
So we only have a modest office space, and we don't have any sales reps, but we do produce some really great stuff. And as a result our clients are charged simply for time and materials, and they receive experienced agency-level talent from a dedicated team of professional designers and developers in return. It makes a lot of sense, and it works really well.
How it works…
Softfocus Ltd. was founded in 2007 by Creative Director Tiffany Simkins, who brings over 15 years industry experience working with top-tier clients such as Bell Mobility, G.E. Appliances, KitchenAid, Moneris Solutions, Panasonic Inc., Serta Mattresses, Stryker Medical and Whirlpool Appliances. As Creative Director, Tiffany personally oversees all client accounts, working with a fiercely talented team of in-house artists, animators and developers on project design and execution.
For more involved projects where a larger team or additional skill sets are required, Softfocus Ltd. is able to pool talent from an established network of strategic partners and professional alliancess. This enables us to provide full-scale agency-level services and solutions on a project by project basis.
Functioning this way and keeping things simple, Softfocus Ltd. has the ability to offer its clients the benefit of artful and knowledgeable strategy and execution with none of the usual overhead. We produce intelligent and innovative marketing materials at a nimble and competitive rate.