Sharp Thinking

As your strategic partner, we help you define and evolve your brand
through carefully crafted content and visuals designed to engage and excite your audience.


Softfocus Ltd. specializes in brand development, whether starting from scratch to develop a corporate identity from the ground up, or working with an existing brand to refine the visuals and reposition the messaging. It’s all about developing engaging, cohesive, results-driven messaging. Our focus is on finding untapped opportunities to create a unique voice for your brand that will resonate with your audience and capture their attention. Our goal is to help you build a strong and long-lasting relationship with your customer base (and hopefully in turn with us).

As part of this core offering we provide both strategic and creative services to define, position and launch your brand successfully within the market. Our in-house design team is able to produce all required brand collateral across both print and digital initiatives.

Softfocus Ltd



Tiffany Simkins

Creative Director/President
Tiffany is a strategic thinker with approaching 20 years industry experience developing solutions for top tier brands such as Bell Mobility, Panasonic Canada, Moneris Solutions, KitchenAid and Whirlpool. Tiffany took what she learned from her earlier years in the industry and left the agency world in 2007 to found Softfocus Ltd. This move was made with the philosophy that it’s not large teams and fancy boardrooms that build brands – it’s talent, strategy and focus. She now finds herself running a very cool design studio and working with a fiercely talented team to create strong and savvy marketing materials for clients of all types and sizes.
Tel. (289) 635.1888 ext. 100



Winslow Delaney

Winslow Delaney is an award winning visual artist, art director, and web marketing professional with over 15 years in the digital media communications business. In 2008 he was one of the core four founders of Toronto Ad agency Soda and Tonic Advertising, where he played pivotal role in the design practice for Brands like Bosch Canada and Ferrero Canada. Winslow brings to the table a unique ability to visualize in the early stage of development how a brand execution will play out through multiple channels.
Tel. (416) 871.2358



Ryan Hook

Senior Designer
Highly experienced graphic designer who understands that beauty is in the details. Taking this philosophy to heart, Ryan brings elegance, style and precision to everything he produces, including anything from a simple layout to a complete corporate rebrand. As a typography buff, Ryan also always seems to win a friendly inter-office game of “what the font?”
Tel. (289) 635.1888 ext. 102




Andrei Stoisor

Graphic Designer
Our resident adventure seeker, Andrei rounds out the team with energy and humour. He is always ready try something new, and as a seasoned designer Andrei knows how to deliver on innovative design ideas. He is also a master retoucher and able to work magic in Photoshop. When not at work, Andrei enjoys jumping out of planes, swimming with sharks…
Tel. (289) 635.1888 ext. 104




Ryan Keaveney

Digital Marketing Manager
Ryan Keaveney has designed websites and worked on digital teams in television (W Network), publishing (Oxygen, Clean Eating), music (Cinesonic Records) and the fitness industry (Six Star Pro Nutrition). He also enjoyed an 8-year run in the Toronto film industry starting with a Steven Segal pic, and ending with the horror hit Orphan in 2009. His interests include mid-century modern furniture, collecting Gremlins merchandise and digging through thrift store vinyl.
Tel. (289) 635.1888 ext. 101




Amanda Williamson

Web Designer (MAT Leave)
Talented web designer, graphic designer and photographer who firmly believes that even in the era of social media, a handshake and a smile will always go further than a pin or a poke. Amanda is a creative spirit with a passion for branding and the rare ability to work across print and web, as well as social media. We’re proud to have her on-board.
Tel. (289) 635.1888 ext. 101




Bianca DiPietro

Web Designer
Fighting her way through a muddy obstacle course, running a leisurely 30K, skating up a storm in the roller derby scene… These are just a few of the ways that Bianca spends her time while away from the Softfocus team – and we can always count on her to bring the same passion and sincerity to her design work. As a new member of the crew, Bianca is delighted to spread her web wings and contribute to the growth and development of our clients’ businesses in a meaningful, strategic way.
Tel. (289) 635.1888 ext. 105



The following provides a sampling of our work and our clients across various different industries.


To find out more about Softfocus Ltd. or to request an estimate on a project, please give us a call.

Contact Info


Softfocus Ltd
151 James St. South, The Loft
Hamilton, ON Canada L8P 2Z5