Sharp Thinking

As your strategic partner, we help you define and evolve your brand
through carefully crafted content and visuals designed to engage and excite your audience.


Softfocus Ltd. specializes in brand development, whether starting from scratch to develop a corporate identity from the ground up, or working with an existing brand to refine the visuals and reposition the messaging. It’s all about developing engaging, cohesive, results-driven messaging. Our focus is on finding untapped opportunities to create a unique voice for your brand that will resonate with your audience and capture their attention. Our goal is to help you build a strong and long-lasting relationship with your customer base (and hopefully in turn with us).

As part of this core offering we provide both strategic and creative services to define, position and launch your brand successfully within the market. Our in-house design team is able to produce all required brand collateral across both print and digital initiatives.

Softfocus Ltd



Tiffany Simkins

Creative Director/President

Strategic thinker with over 15 years industry experience helping develop solutions for small start-ups to national accounts such as Bell Mobility, Panasonic Canada, Moneris Solutions, Serta Mattresses, KitchenAid Home Appliances and Whirlpool Corporation. Tiffany founded Softfocus Ltd in 2007 to take this knowledge and apply it to developing brands and campaigns for large and small clients alike. She now finds herself right where she wants to be, running her own studio and working with a fiercely talented team to create strong and savvy marketing materials.
Tel. (289) 635.1888 ext. 100



Winslow Delaney

Interactive Art Director

Winslow Delaney is an award winning visual artist, art director, and web marketing professional with over 15 years in the digital media communications business. In 2008 he was one of the core four founders of Toronto Ad agency Soda and Tonic Advertising, where he played pivotal role in the design practice for Brands like Bosch Canada and Ferrero Canada. Winslow brings to the table a unique ability to visualize in the early stage of development how a brand execution will play out through multiple channels.
Tel. (416) 871.2358


Ryan Hook

Senior Designer

Highly experienced graphic designer who understands that beauty is in the details. Taking this philosophy to heart, Ryan brings elegance, style and precision to everything he produces, including anything from a simple layout to a complete corporate rebrand. As a typography buff, Ryan also always seems to win a friendly inter-office game of “what the font?”
Tel. (289) 635.1888 ext. 102



Andrei Stoisor

Graphic Designer

Our resident adventure seeker, Andrei rounds out the team with energy and humour. He is always ready try something new, and as a seasoned designer Andrei knows how to deliver on innovative design ideas. He is also a master retoucher and able to work magic in Photoshop. When not at work, Andrei enjoys jumping out of planes, swimming with sharks…
Tel. (289) 635.1888 ext. 104



Amanda Williamson

Web Designer (MAT Leave)

Talented web designer, graphic designer and photographer who firmly believes that even in the era of social media, a handshake and a smile will always go further than a pin or a poke. Amanda is a creative spirit with a passion for branding and the rare ability to work across print and web, as well as social media. We’re proud to have her on-board.
Tel. (289) 635.1888 ext. 101



Ryan Keaveney

Web Designer

Ryan Keaveney has designed websites and worked on digital teams in television (W Network), publishing (Oxygen, Clean Eating), music (Cinesonic Records) and the health and fitness industry (Six Star Pro Nutrition, Tosca Reno.) Before a becoming a web designer, he enjoyed an 8-year run in the Toronto film industry starting with a Steven Segal pic, and ending with the twisted horror hit Orphan in 2009. His interests include mid-century modern furniture, collecting Gremlins movie merchandise and digging through dusty thrift store vinyl.
Tel. (289) 635.1888 ext. 101



Bianca DiPietro

Web Designer

Fighting her way through a muddy obstacle course, running a leisurely 30K, skating up a storm in the roller derby scene… These are just a few of the ways that Bianca spends her time while away from the Softfocus team – and we can always count on her to bring the same passion and sincerity to her design work. As a new member of the crew, Bianca is delighted to spread her web wings and contribute to the growth and development of our clients’ businesses in a meaningful, strategic way.
Tel. (289) 635.1888 ext. 105




The following provides a sampling of our work and our clients across various different industries.


To find out more about Softfocus Ltd. or to request an estimate on a project, please give us a call.

Contact Info


Softfocus Ltd
151 James St. South, The Loft
Hamilton, ON Canada L8P 2Z5