Softfocus

Sharp Thinking

As your strategic partner, we help you define and evolve your brand
through carefully crafted content and visuals designed to engage and excite your audience.

About

Softfocus Ltd. specializes in brand development, whether starting from scratch to develop a corporate identity from the ground up, or working with an existing brand to refine the visuals and reposition the messaging. It’s all about developing engaging, cohesive, results-driven messaging. Our focus is on finding untapped opportunities to create a unique voice for your brand that will resonate with your audience and capture their attention. Our goal is to help you build a strong and long-lasting relationship with your customer base (and hopefully in turn with us).

As part of this core offering we provide both strategic and creative services to define, position and launch your brand successfully within the market. Our in-house design team is able to produce all required brand collateral, including both print and online initiatives.

Softfocus Ltd

Team

Tiffany Simkins

Creative Director/President

Strategic thinker with over 10 years industry experience developing solutions for national accounts such as Bell Mobility, Panasonic Canada, Moneris, KitchenAid and Whirlpool. Founded Softfocus in 2007 to take this knowledge and apply it to developing brands and campaigns for large and small clients alike. Loves the creative process and enjoys a marketing challenge!

tiffany@softfocus.com
Tel. (289) 635.1888 ext. 100

Winslow Delaney

Interactive Art Director

winslow@softfocus.com
Tel. (289) 635.1888 ext. 100

Ryan Hook

Senior Designer

Highly experienced graphic designer who understands that beauty is in the details. Taking this philosophy to heart, Ryan brings elegance, style and precision to everything he produces, including anything from a simple layout to a complete corporate rebrand. As a typography buff, Ryan also always seems to win a friendly inter-office game of what the font?

ryan@softfocus.com
Tel. (289) 635.1888 ext. 102

Andrei Stoisor

Graphic Designer

Our resident adventure seeker, Andrei rounds out the team with energy and humour. He is always ready try something new, and as a seasoned designer Andrei knows how to deliver on innovative design ideas. He is also a master retoucher and able to work magic in Photoshop. When not at work, Andrei enjoys jumping out of planes, swimming with sharks…

andrei@softfocus.com
Tel. (289) 635.1888 ext. 104

Amanda Williamson

Web Designer

Talented web designer, graphic designer and photographer who firmly believes that even in the era of social media, a handshake and a smile will always go further than a pin or a poke. Amanda is a creative spirit with a passion for branding and the rare ability to work across print and web, as well as social media. We’re proud to have her on-board.

amanda@softfocus.com
Tel. (289) 635.1888 ext. 101

Bianca DiPietro

Web Designer

Fighting her way through a muddy obstacle course. Running a leisurely 30K. Skating up a storm in the derby scene. These are just a few of the ways that Bianca spends her time while away from the Soft Focus team – and you can always count on her to bring the same passion and sincerity to her design work, no matter how big or small the project. As a new member of the crew, Bianca is delighted to spread her web wings and contribute to the growth and development of expanding companies in a meaningful, organic way.

bianca@softfocus.com
Tel. (289) 635.1888 ext. 101

Work

The following provides a sampling of our work and our clients across various different industries.

Contact

To find out more about Softfocus Ltd. or to request an estimate on a project, please give us a call.

Contact Info

1-289-635-1888

info@softfocus.com

Softfocus Ltd
151 James St. South, The Loft
Hamilton, ON Canada L8P 2Z5